Kingscliff Surf Shop approached Ignite to initially redesign their website to increase their online presence and help them compete against the new Rip Curl store that had opened nearby.

 

The project evolved in to a full identity redesign delivering both a major brand logo featuring bold retro type along with a secondary logo in a more fun, hand rendered flowing script.

 

The secondary logo then flowed on to designs for branded products including t-shirts, tote bags and hats.